The myths of modern prepress
Frank Romano
Frank is a master at using a spoonful of sugar to help graphic arts truths go down. Some of it may be uncomfortable, but the reality -- based on Frank's unmatched experience and perspective -- is necessary to moving forward in a healthy, viable way.
What you'll learn
- Most designers have no idea what they are doing
- Adobe does not care about PDF for print
- There is no such thing as color management
- Suppliers only give lip service to standards
- Workflow is a lie
Who can benefit from this session?
- Prepress professionals
- Print professionals
- Postpress professionals
- Brand Owners
- Agencies
About Frank Romano
Frank Romano's career has spanned 55 years in the printing and publishing industries. He has consulted for hundreds of print users. Many know him as the editor of the International Paper “Pocket Pal” for over 30 years, or have read one of the thousands of articles he has written. He has been quoted in many newspapers and publications, as well as on TV and radio.